High-impact labs
Where science meets storytelling
I’m a creative-athlete hybrid who field-tests your health and biohacking products in real, high-stakes training and then turns the results into high-converting, story-driven content that proves your products deliver real results.
TESTED UNDER PRESSURE
✦
EARNED, NOT INFLUENCED
✦
PROOF IN MOTION
✦
TESTED UNDER PRESSURE ✦ EARNED, NOT INFLUENCED ✦ PROOF IN MOTION ✦
High-stakes content = high-converting content
Performance brands are drowning in sameness. You know the ones: the gym selfies, “GRWM” videos, and the 4 am “hustle porn.”
Your audience is skeptical (and, honestly, they should be).
They want results, but how do they know that your products are better than the other thousands of nootropics, supplements, and biohacking devices out there? Through my field-tested storytelling, I show that what your products promise, you deliver.
And that’s how your content takes your audience from likes to lifelong converts.
Brands don’t need another influencer.
You need a creative-athlete hybrid who can:
Test your products in extreme real-life training (not a “chill gym sesh”)
Turn the experience into authentic, craveable content
Write, direct, or even perform in it
I’m not just an athlete. I’m not just a copywriter and storyteller. I’m a combination of:
Someone living at the edge of performance
Who also knows how to tell that story
In a way that’s credible, strategic, and actually converts.
Who the hell is this woman with all the audacity?
Hi, I’m Stephanie! And when I’m not on fire, being thrown down stairs, hanging by my feet on a trapeze, or repping out 50 strict pull-ups at CrossFit (no, seriously. And no, not kipping), I’ve spent nearly 15 years making other health and human performance brands the experts in their industry while they banked on my expertise, seven-figure strategies, sleuth-like research skills, and authority-building storytelling.
Then it all clicked: “Why am I not the brand?” No one knows your products better than I do — the person living and breathing this industry. This isn’t just a hobby or something I enjoy doing; this is my life.
I need your products to be at the height of my car-crashing, trapeze-flipping, fire-burning game, and what you get when you work with me is authentic, story-driven, experiment-based content that transcends anything you’ll ever get with the typical influencer content.
Simply: I turn performance products into performance stories.
It’s field-tested storytelling that highlights your product as the only product high performers need. Plus, let’s be real — these high-pressure, high-octane brands are often geared towards men, which means you’re alienating nearly half of the population that could be your biggest (and possibly most lucrative) superfans. Trust me; I should know. But that’s why you need me.
CONNECT WITH YOUR AUDIENCE ON A WHOLE NEW LEVEL
01
FIELD-TESTED PROOF PACKAGE
TL;DR: Quick engagement. Strategic storytelling. Built to convert.
I field-test your product during a high-performance training day and deliver conversion-ready content that proves it performs. No fluff, fake reviews, or influencer filters.
What you get:
1 written performance story (800–1,200 words)
A first-person narrative that shows your product in action during a real, high-performance training day. Think: part athlete diary, part case study.
→ Use this as a blog, long-form post, email, or PR content.
2–3 raw video clips or high-res training photos
Candid, behind-the-scenes footage showing your product in use — zero polish, full credibility.
→ Use for social reels, UGC-style ads, or post-trial proof.
3 plug-and-play captions or content blurbs
Short-form social content crafted to spark engagement, tell a story, and build product trust.
→ Use across Instagram, LinkedIn, product pages, or retention emails.
Content repurposing guide
A short list of how and where to use each asset across your marketing channels — including suggestions for email, paid social, or organic posts.
→ Save your team time and increase content mileage.
Best for: Brands launching a new product or needing credible, story-rich proof of performance without investing in full-scale production.
Pricing: Starting at $4000
THE PERFORMANCE LAB IN MOTION (Signature)
02
TL;DR: Your product, tested under pressure. Story, strategy, and content, all in one.
This is your campaign engine. I’ll put your product to the test during an immersive training block (fire burn, comp prep, circus training) and deliver story-rich content designed to perform across platforms.
What you get:
Custom performance experiment (5–7 day real-world test)
You choose the challenge (e.g., fire stunt week, CrossFit prep, aerial training) — I build a narrative arc that integrates your product authentically.
→ Product validation meets storytelling that proves not just usage, but real impact.
1 hero brand story or long-form article
A narrative-rich piece crafted for high trust and engagement.
→ Use as a signature blog post, landing page content, or brand story asset.
5–8 raw video clips from training
Candid footage showing the product in use in intense, varied environments.
→ Use for UGC-style ads, organic content, paid campaigns, or retention strategies.
5 expert-written captions or scripts
Copy is tied directly to the content. Each one is crafted to tell a piece of the story and move your audience from curiosity to trust.
→ Use across social, paid, or email.
Content usage roadmap
A breakdown of how to repurpose the full content package — what to post, when, where, and why — aligned to product launch or campaign goals.
→ Saves your team time, boosts ROI per asset, eliminates guesswork.
Best for: Brands ready for a show-don’t-tell content campaign with real results, built by someone who lives it.
Pricing: $7,500–$12,000
03
BRAND-IN-RESIDENCE PARTNERSHIP
Fractional creative direction meets embedded athlete-creator.
You get more than just content. You get me — a full-stack strategist, athlete, and storyteller — embedded in your brand to build campaigns that live your mission. This is your fractional creative partner for performance brands ready to ideate, test, create, and guide long-term performance storytelling to earn serious trust and convert.
What you get:
Monthly custom product integration + performance challenge
We align on your marketing calendar and product focus. I integrate that product into a high-performance training arc that supports your brand’s goals.
→ Each month becomes a campaign.
1–2 high-impact written stories
Long-form pieces crafted to highlight your product in the context of real grit, training, and outcomes.
→ Perfect for brand storytelling, email series, or editorial-style pages.
8–12 raw video clips or visuals
Not polished. Not posed. Real content filmed during actual training — formatted and delivered for easy editing or raw use.
→ Use across paid, organic, landing pages, reels, or testimonials.
6–8 plug-and-play captions or scripts
Short-form copy crafted to align with each asset, including CTA-ready and product-focused language.
→ Ready to drop into your campaigns.
Quarterly content plan + strategy calls
A 30-minute monthly or quarterly check-in to align your product focus with my training calendar + build a tailored content plan in advance.
→ Think fractional creative director, but with actual execution.
Creative development support
You get input on how to position and frame future content/campaigns, including insight into what works in high-performance communities.
→ I’m not just testing your product, I’m helping shape how people experience your brand.
Best for: Brands who want ongoing proof, credible content, and a strategic creative partner who knows how to train hard and think harder.
Pricing: $15,000 for a one-off month
or $10,000/month with a 3-month commitment
TESTED IN TRAINING. BUILT FOR BELIEF
✦
TRAIN HARD. PROVE HARDER
✦
PERFORMANCE, FIELD-TESTED
✦
TESTED UNDER PRESSURE
✦
EARNED, NOT INFLUENCED
✦
TESTED IN TRAINING. BUILT FOR BELIEF ✦ TRAIN HARD. PROVE HARDER ✦ PERFORMANCE, FIELD-TESTED ✦ TESTED UNDER PRESSURE ✦ EARNED, NOT INFLUENCED ✦