Let Me Guess? You’re Dealing With At Least 5 of These:

• Your copy sounds like everyone else’s

• AI tools help with speed but not with differentiation

• Your current agency treats your product like “just another wellness brand”
  

• Your USP is buried under safe, vague language that could sell any supplement
  

• You have no cohesive funnel strategy, just disconnected campaigns and “random acts of marketing”
  

• Your paid performance has plateaued, even though your product is objectively better
  

• Your team spends hours giving feedback because your copy doesn’t feel like you
  

• Your content educates but doesn’t convert
  

• You’re constantly in reaction mode: launching things, but not building systems
  

• No one on your team has time to step back and ask, “Is this the right message and sequence for our buyer?”

If you’re nodding along, that’s what I fix.

The 3 Biggest Mistakes Health Brands Make (And How I Fix Them)

Mistake #1: Thinking AI Can Replace a Strategic Voice

You plug your positioning, product details, and “tone of voice” into an AI tool.
The output is… fine. It’s grammatically correct. It’s not “wrong.”

The problem is that it could be selling any brand in your category. It doesn’t:

• Anchor in your specific proof

• Reflect how your buyer actually makes decisions

• Take a stand that sets you apart
  

How I fix it:
We start with a deep-dive voice and positioning audit. I pull apart your existing assets, your competitors, and your buyer psychology to define a voice and message architecture that AI simply can’t replicate. Then, I infuse that architecture everywhere, from your hooks to your long-form educational content.

Mistake #2: Hiring Generalist Agencies Who Don’t “Get” the Science

Most agencies:

• Don’t live in health, longevity, or performance full-time

• Rely on buzzwords to “gloss over” complex mechanisms

• Hand you pretty decks and surface-level messaging that never truly lands
  

You’re left with content that sounds polished, but doesn’t reflect the depth of your product or the sophistication of your audience.

How we fix it:
I combine my neuroscience background with 15 years in health & biotech marketing. I’ve translated epigenetic tests, neurodevices, peptides, wearables, and supplements into consumer-facing campaigns. That means your copy will be accurate, defensible, and still wildly readable.

You get messaging that passes both compliance and the “this actually makes sense” test.

Mistake #3: Expecting a Copywriter to Execute Without Owning Strategy

Here’s the silent killer: You hire a copywriter thinking they’ll “take over everything.”
But they’re secretly waiting for a brief.

So your team is still:

• Deciding what to send, when, and to whom

• Guessing at angles, offers, and hooks

• Asking the copywriter to “just plug into our existing flows”
  

How we fix it:
I come in as a strategist first, copywriter second.

I’ll tell you:

• “This is what’s broken in your email flow and here’s the fix.”

• “Based on trends and your audience, we should build an entire campaign around this angle.”

• “Here’s the funnel map that makes sense for your launch and your AOV/LTV goals.”

Then I actually write the assets that bring that strategy to life.

You’re not managing a freelancer. You’re partnering with someone who can think at the CMO level and execute at the copy level.

“Do Your Systems Actually Work?”

Here’s what I’ve done for other brands (and can do for you): 

• One Black Friday sales email drove nearly $930,000 in 24 hours.
  

• Revamped landing pages that saw a 45% lift in conversion rates.
  

• Led campaigns that generated 5x year-over-year revenue.
  

• Increased social media followers by 400% in 8 months while maintaining a clear, science-backed voice.
  

• Grew a brand’s social audience from 4K to 20K+ and email open rates to 60–70% with consistent, on-voice content.
  

• Optimized funnels for a weight-loss brand and boosted landing page conversions by 40.68%.
  

• Launched campaigns that generated $5.88M in revenue and email flows with 8.4% conversion rates.

What You Actually Get When You Work With Me

This isn’t a template pack. You get me — tweaking, tinkering, testing, and strategizing every inch of your brand messaging, funnel, and numbers. Here’s what that can include:

1. Voice + Positioning Intensive

• Full audit of your existing site, landing pages, ads, email flows, and socials

• Competitive + category review (who you’re up against and how they’re talking)

• Defined Message Architecture: your core Big Idea, USPs, proof pillars, “do/don’t say” language, and category POV

• A punchy Brand Voice Guide built for performance channels (not just fluffy adjectives)
  

2. Funnel + Content Strategy Map

• A clear, visual map of how your buyer moves from scroll → click → subscribe → purchase → repeat

• Recommended email flows, campaigns, and angle ideas based on buyer psychology

• Offer + hook concepts tailored for cold, warm, and hot audiences

• Prioritized roadmap: “Do these first for the fastest impact.”
  
  

3. High-Converting Conversion Copy Assets

Depending on your needs, this can include:

• Performance landing pages (quiz, lead gen, sales, or product pages)

• Full email sequences (welcome, post-purchase, retention, winback, launch)

• Ad concepts + copy for Meta, TikTok, YouTube, and display

• On-site messaging revamps (value props, banners, PDP/PLP copy, etc.)

• Long-form editorial or educational content with a direct-response spine
  

4. Iteration, Optimization, and Support

• Tight feedback loops with quick turnarounds

• Strategic recommendations as results come in (“let’s A/B this angle next”)

• Light data translation: what’s working, what’s not, and what to test next

• If we’re on retainer (3+ months): Slack access for rapid-fire questions, reviews, and “gut check this idea?” support

How I Work (And Why It Matters) 

To get the outcomes you're hiring me for — higher ROAS, stronger conversion rates, a differentiated voice, and a messaging system that compounds — I need to be fully immersed in your brand.

One-off emails do not move revenue. Strategy does. Cohesive storytelling does. Consistent execution does.

That’s why I don’t take on ad-hoc assignments or “just write us an email this week” requests.

Everything I create is interconnected: the angles, the positioning, the voice, the narrative, the emotional triggers, the psychological patterns your audience responds to.

That level of work only happens inside a longer-term, strategic relationship.

If you’re looking for a task-taker, there are cheaper writers for that. If you’re looking for someone to own your brand’s messaging, narrative, and funnel psychology, that’s where I come in.

“But Wait, tHERE’S bONUSES”

(These are easy for me, high-leverage for you.)

When we work together on a longer-term (3+ month) strategic partnership, you also get:

Bonus #1: Loom Walkthroughs of Key Assets
I don’t just send a doc and disappear. You’ll get Loom walkthroughs that explain the strategy behind your messaging so your internal team actually understands how to use it.

Bonus #2: Angle & Hook Idea Bank
A running list of fresh hooks, angles, and subject lines you can use beyond our initial scope, so your team never has to start from a blank page.

Bonus #3: Priority Email Support (14 Days Post-Project)
For two weeks after we wrap a project, you can email me questions, “Can you sanity-check this?” drafts, or small tweaks on the house.

You’ve already invested the time, money, and emotional energy to build something genuinely great.

Don’t let your marketing be the weakest link.

You can keep:

• Fighting with AI tools and sub-par prompts

• Re-explaining your product to generalist agencies

• Hoping that “better vibes” copy will magically fix conversion issues
  
  

Or you can bring in someone who:

• Lives and breathes health, longevity, and performance

• Understands the science and the psychology

• Can own the strategy and the copy, so you can get back to building the brand
  
  

If you’re ready for your content to stop sounding generic and start pulling its weight, this is your next move.

Let’s Work Together

I take on a limited number of brands at a time to protect quality and turnaround.

FAQS Section

14-Day, No-Games Guarantee

If we start working together and you don’t feel, within the first 14 days, that:

• I understand your brand and product

• I’m thinking at the level you need (not just “wordsmithing”)

• The strategy + copy direction is aligned with where you want to go

…then you can walk away, and I’ll make it right with a no-questions-asked guarantee.

You’re taking enough risks building a health brand that challenges the status quo.
Hiring a strategist–copywriter who gets it shouldn’t be one of them.

Ready for your content to finally match the quality of your product?

Book a Strategy & Copy Consult